{"id":3488,"date":"2026-05-25T10:39:57","date_gmt":"2026-05-25T10:39:57","guid":{"rendered":"https:\/\/blog.formalia.it\/blog\/?p=3488"},"modified":"2026-05-25T10:39:59","modified_gmt":"2026-05-25T10:39:59","slug":"il-segmento-di-mercato-del-controllo-di-gestione","status":"publish","type":"post","link":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/","title":{"rendered":"Il Segmento di Mercato del Controllo di Gestione"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Il Segmento di Mercato del Controllo di Gestione - con Gianluca Vicenzoni e Stefania Salvatore\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/x2f50HUaVDY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Il segmento di mercato aiuta a capire dove un\u2019azienda pu\u00f2 davvero competere; TAM (Total Available Market), SAM (Serviceable Available Market) e SOM (Serviceable Obtainable Market) aiutano invece a misurare il mercato potenziale, quello raggiungibile e quello concretamente conquistabile. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">In questo modulo, con Stefania Salvatore e Gianluca Vicenzoni, approfondiamo il legame tra mercato, posizionamento e crescita aziendale, e vediamo perch\u00e9 non basta \u201cvendere di pi\u00f9\u201d per costruire un modello sostenibile. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Attraverso esempi concreti, analizziamo come cambiano le strategie a seconda del contesto: una nicchia pu\u00f2 funzionare solo se c\u2019\u00e8 marginalit\u00e0, un mercato ampio richiede differenziazione, mentre un mercato saturo impone di creare una categoria nuova o di lavorare sui punti deboli dei competitor. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Il punto centrale \u00e8 chiaro: prima di crescere bisogna capire a chi vendere, quanto mercato \u00e8 realmente disponibile, quali risorse servono e quali processi rendono l\u2019azienda scalabile. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\ud83d\udcbb Vai su www.formalia.it per scoprire tutti i corsi online e live disponibili per te o per la tua azienda, anche con formazione finanziata! Per maggiori informazioni, scrivici una mail al nostro indirizzo info@formalia.it oppure contattaci allo 0376 1690769.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il segmento di mercato aiuta a capire dove un\u2019azienda pu\u00f2 davvero competere; TAM (Total Available Market), SAM (Serviceable Available Market) e SOM (Serviceable Obtainable Market) aiutano invece a misurare il mercato potenziale, quello raggiungibile e quello concretamente conquistabile. In questo modulo, con Stefania Salvatore e Gianluca Vicenzoni, approfondiamo il legame tra mercato, posizionamento e crescita [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-3488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il Segmento di Mercato del Controllo di Gestione - Formalia Blog<\/title>\n<meta name=\"description\" content=\"https:\/\/www.youtube.com\/watch?v=x2f50HUaVDY Il segmento di mercato aiuta a capire dove un\u2019azienda pu\u00f2 davvero competere; TAM (Total Available Market), SAM\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Segmento di Mercato del Controllo di Gestione - Formalia Blog\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.youtube.com\/watch?v=x2f50HUaVDY Il segmento di mercato aiuta a capire dove un\u2019azienda pu\u00f2 davvero competere; TAM (Total Available Market), SAM\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/\" \/>\n<meta property=\"og:site_name\" content=\"Formalia Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-25T10:39:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T10:39:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.formalia.it\/blog\/wp-content\/uploads\/2026\/05\/Miniatura-podcast-44.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/\",\"url\":\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/\",\"name\":\"Il Segmento di Mercato del Controllo di Gestione - Formalia Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.formalia.it\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.formalia.it\/blog\/wp-content\/uploads\/2026\/05\/Miniatura-podcast-44.png\",\"datePublished\":\"2026-05-25T10:39:57+00:00\",\"dateModified\":\"2026-05-25T10:39:59+00:00\",\"author\":{\"@id\":\"https:\/\/blog.formalia.it\/blog\/#\/schema\/person\/702af92803925b33dcc7c1d22fa1c9e5\"},\"description\":\"https:\/\/www.youtube.com\/watch?v=x2f50HUaVDY Il segmento di mercato aiuta a capire dove un\u2019azienda pu\u00f2 davvero competere; TAM (Total Available Market), SAM\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#primaryimage\",\"url\":\"https:\/\/blog.formalia.it\/blog\/wp-content\/uploads\/2026\/05\/Miniatura-podcast-44.png\",\"contentUrl\":\"https:\/\/blog.formalia.it\/blog\/wp-content\/uploads\/2026\/05\/Miniatura-podcast-44.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.formalia.it\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Il Segmento di Mercato del Controllo di Gestione\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.formalia.it\/blog\/#website\",\"url\":\"https:\/\/blog.formalia.it\/blog\/\",\"name\":\"Formalia Blog\",\"description\":\"Il nostro blog informativo!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.formalia.it\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.formalia.it\/blog\/#\/schema\/person\/702af92803925b33dcc7c1d22fa1c9e5\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/blog.formalia.it\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e7550cb8c190d3bbc32ec2841aa35ae76050a1cfcaf648f57fbf7a476371d22f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e7550cb8c190d3bbc32ec2841aa35ae76050a1cfcaf648f57fbf7a476371d22f?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/blog.formalia.it\/blog\"],\"url\":\"https:\/\/blog.formalia.it\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Il Segmento di Mercato del Controllo di Gestione - Formalia Blog","description":"https:\/\/www.youtube.com\/watch?v=x2f50HUaVDY Il segmento di mercato aiuta a capire dove un\u2019azienda pu\u00f2 davvero competere; TAM (Total Available Market), SAM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/","og_locale":"it_IT","og_type":"article","og_title":"Il Segmento di Mercato del Controllo di Gestione - Formalia Blog","og_description":"https:\/\/www.youtube.com\/watch?v=x2f50HUaVDY Il segmento di mercato aiuta a capire dove un\u2019azienda pu\u00f2 davvero competere; TAM (Total Available Market), SAM","og_url":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/","og_site_name":"Formalia Blog","article_published_time":"2026-05-25T10:39:57+00:00","article_modified_time":"2026-05-25T10:39:59+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/blog.formalia.it\/blog\/wp-content\/uploads\/2026\/05\/Miniatura-podcast-44.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"admin","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/","url":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/","name":"Il Segmento di Mercato del Controllo di Gestione - Formalia Blog","isPartOf":{"@id":"https:\/\/blog.formalia.it\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#primaryimage"},"image":{"@id":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.formalia.it\/blog\/wp-content\/uploads\/2026\/05\/Miniatura-podcast-44.png","datePublished":"2026-05-25T10:39:57+00:00","dateModified":"2026-05-25T10:39:59+00:00","author":{"@id":"https:\/\/blog.formalia.it\/blog\/#\/schema\/person\/702af92803925b33dcc7c1d22fa1c9e5"},"description":"https:\/\/www.youtube.com\/watch?v=x2f50HUaVDY Il segmento di mercato aiuta a capire dove un\u2019azienda pu\u00f2 davvero competere; TAM (Total Available Market), SAM","breadcrumb":{"@id":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#primaryimage","url":"https:\/\/blog.formalia.it\/blog\/wp-content\/uploads\/2026\/05\/Miniatura-podcast-44.png","contentUrl":"https:\/\/blog.formalia.it\/blog\/wp-content\/uploads\/2026\/05\/Miniatura-podcast-44.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/blog.formalia.it\/blog\/il-segmento-di-mercato-del-controllo-di-gestione\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.formalia.it\/blog\/"},{"@type":"ListItem","position":2,"name":"Il Segmento di Mercato del Controllo di Gestione"}]},{"@type":"WebSite","@id":"https:\/\/blog.formalia.it\/blog\/#website","url":"https:\/\/blog.formalia.it\/blog\/","name":"Formalia Blog","description":"Il nostro blog informativo!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.formalia.it\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/blog.formalia.it\/blog\/#\/schema\/person\/702af92803925b33dcc7c1d22fa1c9e5","name":"admin","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/blog.formalia.it\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e7550cb8c190d3bbc32ec2841aa35ae76050a1cfcaf648f57fbf7a476371d22f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7550cb8c190d3bbc32ec2841aa35ae76050a1cfcaf648f57fbf7a476371d22f?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/blog.formalia.it\/blog"],"url":"https:\/\/blog.formalia.it\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/posts\/3488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/comments?post=3488"}],"version-history":[{"count":1,"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/posts\/3488\/revisions"}],"predecessor-version":[{"id":3491,"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/posts\/3488\/revisions\/3491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/media\/3489"}],"wp:attachment":[{"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/media?parent=3488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/categories?post=3488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.formalia.it\/blog\/wp-json\/wp\/v2\/tags?post=3488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}